The Woolmark Company

THE WOOLMARK COMPANY is a not-for-profit enterprise that conducts research, development, quality certification and marketing along with the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers. Through our extensive network of relationships with fashion industries, we highlight Australian wool’s position as the premium, sustainable fibre that is optimal for circular, traceable products.

In addition to being warm and soft, wool offers various natural performances such as moisture-wicking, odour-resistant, and flame-retardant properties, making it widely used not only in everyday products but also in sports, outdoor, and wellness markets.

We have strong relationships with our global partners, and we will be displaying the innovative wool products from our collaborations and the latest wool material collection called, The Wool Lab.